Prescription Drug Advertisement

McKesson APS - Pharmacy: Advertisement - McKesson Automated Prescription Systems - Brief Article
McKesson APS. (Pharmacy: Advertisement).(McKesson Automated Prescription Systems)...(Continue Reading)

Placement of Benefits and Risks in Prescription Drug Manufacturers' Websites and Information Source Expectations
Two studies addressed aspects related to consumers obtaining risk information about prescription drugs. The first study surveyed people's beliefs and perceptions concerning the use of nine potential...(Continue Reading)

Advertisement-Induced Prescription Drug Requests Patients' Anticipated Reactions to a Physician Who Refuses
BACKGROUND. Drug manufacturers increasingly encourage patient prescription drug demand through the use of direct-to-consumer (DTC) advertisements. We ......(Continue Reading)

DTC Advertising - Biotechnology and Pharmaceutical Industry
With patients becoming increasingly involved in influencing drug prescription choices, the role of direct to consumer advertising merits evaluation. Read this series of articles for more information on DTC advertising....(Continue Reading)

Zelnorm (Tegaserod) Frequently Asked Questions
Frequently asked questions about the drug Zelnorm (Tegaserod) used to treat constipation-predominant irritable bowel syndrome (C-IBS) in women....(Continue Reading)

Examining The Medicare Prescription Drug Discount Card
medicare discount card buy drugs...(Continue Reading)